Measurement is an opportunity for teams to learn about development progress, about improvement opportunities, about their business, and about their stakeholders. Fraunhofer USA CMA scientists have worked with a variety of organizations: from government agencies to cutting-edge innovators to small-medium enterprises. We tailor measurement programs to the specific needs, goals, and constraints of our collaborators. Our Goal-Question-Metric (GQM) approach is an industry best practice that we use to: 1) elicit clear, feasible and actionable goals for software measurement; 2) implement concrete measurement plans that provide the most benefit with the least intrusiveness. Our hands-on course on goal-based software measurement has had participation from organizations that represent the leading edge in safety-critical and system-of-systems development.